Made at

ST.LOUIS CITY SC

SMINO x CITY

St. Louis CITY SC partners with rapper and St. Louis native Smino to launch an exclusive streetwear-inspired merch collection as part of the club’s continued support of the St. Louis region’s tornado relief efforts.

Role: Concept development, Art direction, Design

Credits:
ECD: Peter Wood
Creatives: Kyndall Smith + Matt Dale
Copy: Neil Wissmann + Kyle LaBonte
PM: Rachel Tainter - Krysta Lim
Production: Zero Fatigue

Features:
Soccer Bible
HYPEBEAST
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