Client

Adidas, ST.LOUIS CITY SC

ETERNAL | The Tina Turner Kit

“Eternal” explored themes of legacy, memory, and identity through a cinematic visual language rooted in emotion and atmosphere.

The project blended photography, typography, and storytelling to create a world that felt both personal and timeless — balancing stillness, movement, and texture to capture emotion beyond words.

Cultural Insight

In a world where content is constantly competing for attention, people are craving work that feels slower, more honest, and emotionally human.

“Eternal” was rooted in the idea that emotion itself can become the narrative. Rather than relying on heavy messaging or explanation, the project explored how imagery, pacing, and atmosphere can create a feeling people connect to personally.

The work was heavily inspired by the emotional storytelling found within music culture, editorial photography, and cinema — using visual restraint and mood to create something reflective and timeless.

Category: Concept Development, Art Direction